Storyboard for "The Hit"

 

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Production Blog

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 Hey Blog. I've been working up ideas for my commercial and I actually started gathering some footage. I really love exercise and especially going to the gym and I figured that the best course was to gather new footage instead of using old ones simply because the quality would be much better and my strength and technique has changed drastically. But I think I might add some old videos to compare to now so I have something intriguing for my audience showing my growth and progress. A few days ago I went to the gym with some friends of mine to gather some footage but we didn't end up gathering much it was our first time lifting together in a while and to be honest we got side tracked. Afterwards wasn't exactly productive either we went to this 7/11 down the street and got slushies and candy, so not exactly the ideal things to eat after a workout session. We planned on getting some footage on the beach because we were playing volleyball and sports are a large part of fitness an...
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Production Blog: Planning, gathering footage for the first few scenes

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 Hey blog. This week I will start to gather footage for me and my teammates music video. This week I'm really going to focus on gathering footage for the first few scenes. The first scenes are split between the three of us. I need a sequence of me waking up early, preparing myself breakfast or a protein shake. I also need footage of me going for a morning jog. The overall plan isn't over complicated but the only issue is the time of day we want to shoot. We all agree that the dark of the night or early morning really fits the theme perfectly. In our video we are trying to translate the mindset of fitness and exercise. The mentality you need to be great. The music and the dark along with the message we're trying to convey. The mentality it takes has a certain intensity. It's almost as if there's a weight in your mind and you feel this drive to push yourself. It's a dark and sort of intense mindset but it is liberating at the same time. The issue with this and the...
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Production Blog: Editing, visuals

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 Hey blog. After gathering all the footage for our music video we have began the editing process. As stated before we are using CapCut to create and edit our music video. CapCut is honestly the best choice considering me and my teammates have very different schedules and life is unpredictable. It will allow us to edit our video in places we may not be able to bring a laptop. For the visual aspect of our video, we are aiming for a more dark and intense look. The lighting is a very important aspect. Warm lighting and cool lighting are very different. warm lighting gives a more intense atmosphere I believe. While cool lighting has a more relaxed but serious atmosphere. For our video we will be using a mixture of both to add contrast. We will most likely use warm lighting for the morning scenes both indoors and outside during the jog. This is because warm lighting is more associated with home and street lights. This will give the first few scenes their own unique feel. This will greatl...
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